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"Buy one, get one free", or "Buy one, get one" is a common form of sales promotion started by New Jersey natives John VanLiew and Joseph Calderone. While not always presented to customers in acronym form, this marketing technique is universally known in the marketing industry by the acronyms BOGO, BOGOF, and BOGOHO (Buy one get one half off). Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually takes into account the fact that two items are being sold. The price of "one" is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.〔(Buy one get one free ), from Marginal Revolution. Retrieved 2008-01-05.〕 == Marketing Technique == Buy one, get one free is a marketing technique which is used by retailers to boost their sales. This is used very effectively. For example, many times customers will not need a certain item but after seeing buy one, get one free deals they will decide to purchase it because they believe it is good value. This way customers end up purchasing products which they did not need or have the intention of buying in the first place.〔(【引用サイトリンク】url=http://www.lesleysimpsononline.com/bogoff.html )〕 Also this technique is very good due to the physiological aspect of it. Everyone likes free things and rarely will somebody turn down the offer when something is given to them for free. Businesses should consider what the consumers want/need. Also then they know that retailers are trying to cater to their needs which makes them more likely to purchase products on offer like Buy one, Get one free items. Customers are very appealed to buy one, get one free deals because they are getting something for free and they decide to snap it up because it is free. This is effective for retailers because more of their products get sold. This is done a lot when certain products are not selling at full price or there is a lot of stock. Many times customers are misguided and led to believe that it is a very good deal when in fact it is not. Originally the item will be priced quite high and then when the offer is put on it will seem like a good buy, when really it isn’t because competitors could be selling it at the discounted price anyway. This is a psychological trick which makes it seem very good. But also on many occasions the customer is getting a good value for money because the price per unit at different retailers will still be higher than the cost per unit for when the customer uses the Buy one, get one free offer. Often this deal is set out differently. The item which is free has to be cheaper than the original one. So the buy one, get one free deal works on the basis of ‘the cheapest item free’.〔(【引用サイトリンク】url=http://www.psychologicalpricing.net/bogof/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Buy one, get one free」の詳細全文を読む スポンサード リンク
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